Welcome to the definitive source for selecting the best image ranking/survey tool. We’ve performed comprehensive research to identify all image ranking solutions that include aggregated image-ranking opinions from vetted, segmented, and approved participants.
We included tools that provide “A or B” comparisons (view two images simultaneously). These tools also sort images into a preference order, along with values, to show how far apart each image is from the next, in terms of preference. Also, the tools allow the user to input an unlimited amount of images (or a very high maximum).
We did not include image ranking tools that only pertain to search engine optimization. We also did not include tools that restrict the type or quantity of image sets.
Images are always seen first on any web page. Whether a visitor spends time looking directly at the image or not, images give an immediate impression and set the tone for the visitor's experience. But how should a page designer decide which image is best among a collection of options? Image ranking and image survey tools help to answer this question. It pays to spend a few hours, a few days, or even a few weeks researching the most optimal image ranking solution for your industry or application. We hope this publication will save you dozens of hours of research in your quest for the best image ranking tool.
For those interested in creating your own images, using artificial intelligence, check out: Automatic Photo Creation Tools.
We reached out to a cohort of industry experts to get some initial feedback on what features are most important in image ranking/survey tools. We’ve ranked the top ten tools in our research according to their responses. This top ten list is continually updated as we get more feedback. But we highly suggest you participate in our custom picture-survey tools survey so you can layer in your own importance prioritization for each feature:
Top Ten
Image Ranking Tools
as of April 2021
Note: If we mark a specific solution as not having a particular feature, that only means we did not see that feature advertised in their public marketing content. We focus almost exclusively on publicly verifiable facts in our research.
Our analysts have done comprehensive research on 43 image ranking/survey tools. They collected over 600 data points and more than 770 feature points. We put together a scatter plot that ranks each image ranking tool based on two dimensions: Image Ranking Feature Strength and Image Ranking Business Strength.
Image Ranking Feature Strength is a number that was calculated by looking at how many features each image ranking tool had, and the relative, subjective importance of each feature. You’ll definitely want to take our survey to layer in your own feature importance scoring before deciding on a solution.
Likewise, Image Ranking Business Strength is a number that was derived from certain business-related qualities of each company, and our own (subjective) scoring of the importance of those qualities. There too, you’ll want to give your own importance rating to derive your own, custom scatter plot:
Of special importance is the field titled, Top Five Other Image Ranking Tools with Most Similar Features, in Order. For each tool, we looked at the feature sets of competitors to come up with their top closest competitors from a data-driven, feature-focused perspective.
You can also click here to jump straight to the list of features that we’ve uncovered for each image ranking platform.
We want this research report to be mobile-friendly, so we’ve nested five different methods of ranking these image ranking/survey tools. Click on each to expand the ordered list:
Tool | Age |
Microsoft Forms | 29.9 Years |
GetFeedback | 23.6 Years |
Google Forms | 23.6 Years |
Snap Surveys | 23.5 Years |
CheckBox | 22.4 Years |
Survey Planet | 21.9 Years |
Voxco | 21.8 Years |
SurveyMonkey | 21.4 Years |
QualtricsXM | 21.0 Years |
QuestionPro | 20.8 Years |
Free Online Surveys | 20.6 Years |
AYTM | 20.3 Years |
Typeform | 18.8 Years |
CheckMarket | 18.7 Years |
Survio | 18.1 Years |
Survey Analytics | 18.0 Years |
Zoho Survey | 17.3 Years |
SoGoSurvey | 16.4 Years |
Micropoll | 15.5 Years |
SurveyHero | 15.3 Years |
SurveyPal | 15.0 Years |
LimeSurvey | 14.6 Years |
Poll Everywhere | 13.8 Years |
KwikSurveys | 13.6 Years |
1KA | 12.8 Years |
Eval&GO | 11.8 Years |
SmartSurvey | 11.3 Years |
SurveyLegend | 10.7 Years |
QuickTap Survey | 10.2 Years |
Mentimeter | 9.8 Years |
SurveyCTO | 9.3 Years |
Survey Anyplace | 9.2 Years |
FormPlus | 8.6 Years |
Pollfish | 8.4 Years |
123formbuilder | 8.3 Years |
Conjoint.ly | 8.2 Years |
Survicate | 7.8 Years |
WP Foto Vote | 7.6 Years |
Alchemer | 6.3 Years |
PollUnit | 5.2 Years |
SurveySparrow | 4.5 Years |
SurveyJS | 4.3 Years |
Polly | 3.3 Years |
Tool | Score |
Google Forms | 98 |
Microsoft Forms | 96 |
SurveyMonkey | 93 |
Typeform | 93 |
QualtricsXM | 91 |
Zoho Survey | 91 |
123formbuilder | 89 |
LimeSurvey | 88 |
QuestionPro | 82 |
SmartSurvey | 82 |
Alchemer | 81 |
Survio | 81 |
GetFeedback | 78 |
Snap Surveys | 78 |
Mentimeter | 77 |
Survey Planet | 76 |
Survey Anyplace | 76 |
Poll Everywhere | 76 |
Survicate | 75 |
SurveyHero | 75 |
SoGoSurvey | 74 |
SurveyPal | 74 |
KwikSurveys | 73 |
1KA | 72 |
Free Online Surveys | 72 |
AYTM | 72 |
SurveySparrow | 72 |
Eval&GO | 71 |
CheckBox | 70 |
Conjoint.ly | 70 |
FormPlus | 69 |
Voxco | 69 |
Survey Analytics | 68 |
SurveyLegend | 67 |
QuickTap Survey | 67 |
Pollfish | 66 |
Polly | 65 |
CheckMarket | 63 |
Micropoll | 62 |
PollUnit | 57 |
SurveyCTO | 53 |
SurveyJS | 44 |
WP Foto Vote | 15 |
Tool | Count |
SurveyHero | 18 |
SurveyLegend | 16 |
Survey Anyplace | 16 |
SoGoSurvey | 16 |
Alchemer | 16 |
QuickTap Survey | 16 |
SurveySparrow | 16 |
SurveyMonkey | 15 |
Typeform | 15 |
Zoho Survey | 15 |
Google Forms | 15 |
QuestionPro | 14 |
CheckMarket | 14 |
1KA | 14 |
SmartSurvey | 14 |
AYTM | 14 |
CheckBox | 14 |
123formbuilder | 14 |
Pollfish | 13 |
Survey Analytics | 13 |
Survicate | 13 |
Poll Everywhere | 13 |
KwikSurveys | 13 |
Mentimeter | 13 |
SurveyCTO | 13 |
LimeSurvey | 13 |
Conjoint.ly | 13 |
Free Online Surveys | 12 |
Snap Surveys | 12 |
Eval&GO | 12 |
Survio | 12 |
Voxco | 12 |
GetFeedback | 11 |
PollUnit | 10 |
QualtricsXM | 9 |
Microsoft Forms | 9 |
FormPlus | 9 |
SurveyPal | 9 |
Survey Planet | 8 |
Polly | 8 |
Micropoll | 6 |
WP Foto Vote | 6 |
SurveyJS | 6 |
Tool | Score |
Microsoft Forms | 7.9 |
SurveyMonkey | 6.82 |
Typeform | 6.82 |
Zoho Survey | 6.77 |
123formbuilder | 6.72 |
LimeSurvey | 6.7 |
QuestionPro | 6.55 |
SmartSurvey | 6.55 |
Alchemer | 6.52 |
Survio | 6.52 |
Snap Surveys | 6.45 |
Mentimeter | 6.42 |
Survey Planet | 6.4 |
Survey Anyplace | 6.4 |
Poll Everywhere | 6.4 |
Survicate | 6.37 |
SurveyHero | 6.37 |
KwikSurveys | 6.32 |
AYTM | 6.3 |
Eval&GO | 6.27 |
CheckBox | 6.25 |
Conjoint.ly | 6.25 |
FormPlus | 6.22 |
Voxco | 6.22 |
Survey Analytics | 6.2 |
SurveyLegend | 6.17 |
QuickTap Survey | 6.17 |
Pollfish | 6.15 |
CheckMarket | 6.07 |
Micropoll | 6.05 |
SurveySparrow | 6.05 |
Google Forms | 5.95 |
Polly | 5.87 |
SoGoSurvey | 5.85 |
SurveyCTO | 5.82 |
QualtricsXM | 5.77 |
PollUnit | 5.67 |
GetFeedback | 5.45 |
SurveyPal | 5.35 |
1KA | 5.3 |
Free Online Surveys | 5.3 |
SurveyJS | 4.35 |
WP Foto Vote | 2.87 |
Tool | Score |
SurveyHero | 23 |
SurveyLegend | 21.5 |
SoGoSurvey | 21.5 |
Alchemer | 21.5 |
SurveySparrow | 21.5 |
Typeform | 21 |
QuickTap Survey | 20.5 |
Survey Anyplace | 20 |
SurveyMonkey | 19.5 |
1KA | 19.5 |
Zoho Survey | 19.5 |
123formbuilder | 19 |
QuestionPro | 18.5 |
CheckMarket | 18.5 |
Poll Everywhere | 18.5 |
SmartSurvey | 18.5 |
Google Forms | 18.5 |
CheckBox | 18.5 |
AYTM | 18 |
Conjoint.ly | 17.75 |
KwikSurveys | 17.5 |
Mentimeter | 17.5 |
Pollfish | 16.5 |
Survey Analytics | 16.5 |
PollUnit | 16.5 |
Survicate | 16 |
Snap Surveys | 16 |
Eval&GO | 16 |
Survio | 16 |
LimeSurvey | 16 |
Free Online Surveys | 15.5 |
SurveyCTO | 15.5 |
Voxco | 15.5 |
GetFeedback | 14.5 |
FormPlus | 12.5 |
SurveyPal | 11.75 |
QualtricsXM | 11.5 |
Microsoft Forms | 11.5 |
Polly | 10.5 |
Survey Planet | 9.5 |
Micropoll | 9 |
SurveyJS | 9 |
WP Foto Vote | 8.5 |
Bookmark this page, and be sure to share it with your colleagues. We built a custom framework around this data, so it is almost trivial for us to add, remove, or update the data as image ranking tools change over time. What elements do you find important when deciding on an image survey system? Let us know in the comments below!
Click on the images below to see an introduction video for the tool, if one is available.
The list of tools below are in no particular order:
SurveyLegend
SurveyLegend Comparison Details
Free trial: Limited
Pricing: $15.00 / month
Feature summary: Creating effective, mobile-friendly surveys.
Age of Software/Company: 11.0 Years
Distinctive features:
Industry thought leadership blog: Click to visit blog.
Best SurveyLegend Alternatives
SurveyMonkey
SurveyMonkey Comparison Details
Free trial: Limited
Pricing: $20.00 / month
Feature summary: A leader in the world of survey software.
Age of Software/Company: 21.8 Years
Industry thought leadership blog: Click to visit blog.
Best SurveyMonkey Alternatives
QuestionPro
QuestionPro Comparison Details
Free trial: Limited
Pricing: $85.00 / month
Feature summary: Effective survey software with flexibility to meet everyone's needs.
Age of Software/Company: 21.1 Years
Industry thought leadership blog: Click to visit blog.
Micropoll
Micropoll Comparison Details
Free trial: Limited
Pricing: $85.00 / month
Feature summary: Polls and surveys, on the web, made easy.
Age of Software/Company: 15.8 Years
Industry thought leadership blog: Click to visit blog.
QualtricsXM
QualtricsXM Comparison Details
Free trial: No
Feature summary: Experienced survey software platform that powers massive amounts of surveys every year.
Age of Software/Company: 21.3 Years
Industry thought leadership blog: Click to visit blog.
WP Foto Vote
WP Foto Vote Comparison Details
Free trial: No
Pricing: $29.99 / domain
Feature summary: Easily build photo contests using WP Foto Vote.
Age of Software/Company: 7.9 Years
Industry thought leadership blog: None
Best WP Foto Vote Alternatives
Survey Planet
Survey Planet Comparison Details
Free trial: Limited
Pricing: $180.00 / year
Feature summary: Enjoy this powerful but simple online survey solution.
Age of Software/Company: 22.3 Years
Industry thought leadership blog: Click to visit blog.
Best Survey Planet Alternatives
Typeform
Typeform Comparison Details
Free trial: Limited
Pricing: $35.00 / month
Feature summary: Collect data and create a positive experience with surveys.
Age of Software/Company: 19.2 Years
Distinctive features:
Industry thought leadership blog: Click to visit blog.
Survey Anyplace
Survey Anyplace Comparison Details
Free trial: Limited
Pricing: $33.00 / month
Feature summary: Effective survey questionnaires that produce personalized advice.
Age of Software/Company: 9.5 Years
Distinctive features:
Industry thought leadership blog: Click to visit blog.
Best Survey Anyplace Alternatives
SoGoSurvey
SoGoSurvey Comparison Details
Free trial: 7 Days
Pricing: $25.00 / month
Feature summary: Use surveys to increase engagement, loyalty, and to drive business growth.
Age of Software/Company: 16.8 Years
Industry thought leadership blog: Click to visit blog.
Pollfish
Pollfish Comparison Details
Free trial: Limited
Pricing: $95.00 / month
Feature summary: Gain actionable insights with easy to use surveys.
Age of Software/Company: 8.8 Years
Industry thought leadership blog: Click to visit blog.
CheckMarket
CheckMarket Comparison Details
Free trial: Limited
Pricing: $49.00 / subscription
Feature summary: Create effective surveys for your project on this powerful platform.
Age of Software/Company: 19.0 Years
Industry thought leadership blog: Click to visit blog.
Alchemer
Alchemer Comparison Details
Free trial: Limited
Pricing: $300.00 / year
Feature summary: Effective survey software with flexibility to meet everyone's needs.
Age of Software/Company: 6.6 Years
Industry thought leadership blog: Click to visit blog.
1KA
1KA Comparison Details
Free trial: Limited
Pricing: $12.00 / month
Feature summary: Enjoy this easy, safe and powerful survey tool.
Age of Software/Company: 13.2 Years
Distinctive features:
Industry thought leadership blog: None
Free Online Surveys
Free Online Surveys Comparison Details
Free trial: Limited
Pricing: $12.99 / month
Feature summary: Gain insights by creating and using free online surveys, quizzes and polls.
Age of Software/Company: 20.9 Years
Industry thought leadership blog: None
Best Free Online Surveys Alternatives
Survey Analytics
Survey Analytics Comparison Details
Free trial: Limited
Pricing: $85.00 / month
Feature summary: Use surveys to increase engagement, loyalty, and to drive business growth.
Age of Software/Company: 18.3 Years
Industry thought leadership blog: Click to visit blog.
Best Survey Analytics Alternatives
GetFeedback
GetFeedback Comparison Details
Free trial: 15 Days
Pricing: Available upon Request
Feature summary: Effectively use surveys to simplify customer feedback.
Age of Software/Company: 23.9 Years
Distinctive features:
Industry thought leadership blog: None
Survicate
Survicate Comparison Details
Free trial: Limited
Pricing: $49.00 / subscription
Feature summary: Enjoy real-time customer feedback, online.
Age of Software/Company: 8.2 Years
Industry thought leadership blog: Click to visit blog.
SurveyJS
SurveyJS Comparison Details
Free trial: Limited
Pricing: $1087.80
Feature summary: Create customizable surveys, quizzes and forms. Integrate them seamlessly into your application.
Age of Software/Company: 4.7 Years
Industry thought leadership blog: None
Microsoft Forms
Microsoft Forms Comparison Details
Free trial: 30 Days
Pricing: $20.00 / month
Feature summary: Come together by using these effective survey solutions.
Age of Software/Company: 30.3 Years
Industry thought leadership blog: Click to visit blog.
Best Microsoft Forms Alternatives
Zoho Survey
Zoho Survey Comparison Details
Free trial: Limited
Pricing: $20.00 / month
Feature summary: Build your survey fast. Enjoy real-time results. Mobile-device friendly too!
Age of Software/Company: 17.6 Years
Industry thought leadership blog: Click to visit blog.
Snap Surveys
Snap Surveys Comparison Details
Free trial: Limited
Pricing: $1,010.24 / year
Feature summary: Flexible survey software that meets your needs.
Age of Software/Company: 23.8 Years
Distinctive features:
Industry thought leadership blog: Click to visit blog.
Best Snap Surveys Alternatives
Poll Everywhere
Poll Everywhere Comparison Details
Free trial: Limited
Pricing: $42.00 / month
Feature summary: Enjoy effective virtual meetings, classes, and events by receiving real-time feedback.
Age of Software/Company: 14.2 Years
Industry thought leadership blog: Click to visit blog.
Best Poll Everywhere Alternatives
FormPlus
FormPlus Comparison Details
Free trial: 15 Days
Pricing: $20.00 / month
Feature summary: Effective form-building software that meets your needs, every time.
Age of Software/Company: 8.8 Years
Industry thought leadership blog: Click to visit blog.
Polly
Polly Comparison Details
Free trial: Limited
Pricing: $49.00 / month
Feature summary: Enjoy immediate engagement with your teams.
Age of Software/Company: 3.7 Years
Industry thought leadership blog: Click to visit blog.
KwikSurveys
KwikSurveys Comparison Details
Free trial: 15 Days
Pricing: $12.99 / month
Feature summary: Create flexible surveys fast. Analyze results that enable quick action!
Age of Software/Company: 13.9 Years
Industry thought leadership blog: Click to visit blog.
Mentimeter
Mentimeter Comparison Details
Free trial: Limited
Pricing: $9.99 / month
Feature summary: Be heard by creating and using surveys. Gain insights from customer feedback.
Age of Software/Company: 10.2 Years
Industry thought leadership blog: Click to visit blog.
Eval&GO
Eval&GO Comparison Details
Free trial: 15 Days
Pricing: $19.00 / month
Feature summary: Create surveys online. Get the answers you need.
Age of Software/Company: 12.2 Years
Industry thought leadership blog: Click to visit blog.
SurveyHero
SurveyHero Comparison Details
Free trial: Limited
Pricing: $25.00 / month
Feature summary: Creating attractive online surveys with ease.
Age of Software/Company: 15.7 Years
Distinctive features:
Industry thought leadership blog: Click to visit blog.
SmartSurvey
SmartSurvey Comparison Details
Free trial: Limited
Pricing: $72.59 / monthly
Feature summary: Enjoy advanced survey software while creating user-friendly online surveys and forms.
Age of Software/Company: 11.6 Years
Industry thought leadership blog: Click to visit blog.
QuickTap Survey
QuickTap Survey Comparison Details
Free trial: 15 Days
Pricing: Available upon Request
Feature summary: Make research simple by utilizing effective surveys.
Age of Software/Company: 10.5 Years
Distinctive features:
Industry thought leadership blog: Click to visit blog.
Best QuickTap Survey Alternatives
PollUnit
PollUnit Comparison Details
Free trial: Limited
Pricing: $4.00 / month
Feature summary: Enjoy immediate engagement with your teams.
Age of Software/Company: 5.5 Years
Industry thought leadership blog: Click to visit blog.
Survio
Survio Comparison Details
Free trial: Limited
Pricing: $16.58 / month
Feature summary: Free up-to-date effective survey software.
Age of Software/Company: 18.4 Years
Industry thought leadership blog: Click to visit blog.
SurveyCTO
SurveyCTO Comparison Details
Free trial: 15 Days
Pricing: $198 / month
Feature summary: We care about your data. Gain insights from easy, effective surveys.
Age of Software/Company: 9.7 Years
Distinctive features:
Industry thought leadership blog: Click to visit blog.
AYTM
AYTM Comparison Details
Free trial: Limited
Pricing: $75.00 / month
Feature summary: Enjoy a great market research experience.
Age of Software/Company: 20.7 Years
Industry thought leadership blog: Click to visit blog.
SurveySparrow
SurveySparrow Comparison Details
Free trial: 15 Days
Pricing: $19.00 / month
Feature summary: A better way to refine your customers experiences.
Age of Software/Company: 4.8 Years
Industry thought leadership blog: Click to visit blog.
Best SurveySparrow Alternatives
Google Forms
Google Forms Comparison Details
Free trial: Limited
Pricing: $4.20 / month
Feature summary: Effective survey software with flexibility to meet everyone's needs.
Age of Software/Company: 23.9 Years
Distinctive features:
Industry thought leadership blog: None
Best Google Forms Alternatives
LimeSurvey
LimeSurvey Comparison Details
Free trial: Limited
Pricing: $24.00 / month
Feature summary: Gain actionable insights with easy to use surveys.
Age of Software/Company: 14.9 Years
Distinctive features:
Industry thought leadership blog: Click to visit blog.
CheckBox
CheckBox Comparison Details
Free trial: 15 Days
Pricing: $480 / year
Feature summary: Enjoy effective data collection. Use real-time reporting tools for teams and projects.
Age of Software/Company: 22.8 Years
Industry thought leadership blog: Click to visit blog.
Conjoint.ly
Conjoint.ly Comparison Details
Free trial: Limited
Pricing: $1,795 / year
Feature summary: Enjoy a great market research experience.
Age of Software/Company: 8.5 Years
Industry thought leadership blog: Click to visit blog.
SurveyPal
SurveyPal Comparison Details
Free trial: No
Pricing: $224 / month
Feature summary: Creating attractive online surveys with ease.
Age of Software/Company: 15.3 Years
Industry thought leadership blog: Click to visit blog.
Voxco
Voxco Comparison Details
Free trial: Limited
Feature summary: Benefit from actionable insights with easy to use surveys.
Age of Software/Company: 22.1 Years
Industry thought leadership blog: Click to visit blog.
123formbuilder
123formbuilder Comparison Details
Free trial: Limited
Pricing: $19.99 / month
Feature summary: Create forms that easily collect data.
Age of Software/Company: 8.6 Years
Industry thought leadership blog: Click to visit blog.
Best 123formbuilder Alternatives
FEATURE DESCRIPTIONS | |
---|---|
Survey EditorAn interface that allows customizing or editing of survey and/or forms. Number of Image Ranking Tools that have this feature: 43 | |
Data Analyzer AlgorithmsAlgorithms that make analysis of data, as easy as possible. Able to create custom graphs and tables and add them directly into reports. Number of Image Ranking Tools that have this feature: 40 | |
Report-Data ExportProvides exporting report data into popular and common file formats. Number of Image Ranking Tools that have this feature: 40 | |
Data Security Compliance / PrivacyData security that satisfies General Data Protection Regulation compliance and privacy commitment. Number of Image Ranking Tools that have this feature: 39 | |
Mobile Optimized SurveysProvides convenience for participants to take surveys using a mobile device. Number of Image Ranking Tools that have this feature: 38 | |
Multilingual SurveysAllows participants to choose a language, beyond English, to take the survey. Number of Image Ranking Tools that have this feature: 36 | |
Developer Application Programming InterfaceSurveys and/or forms that provide an application programming interface – REST-based, and can be accessed with the use of API keys (code). Number of Image Ranking Tools that have this feature: 35 | |
Real-Time Reports & AnalysisAble to build and customize reports from survey data, or generate them automatically. Real-time data and reports always keep you up to date! Number of Image Ranking Tools that have this feature: 35 | |
Conditional BranchingAlso called logic branching or skip logic, this feature creates a unique path through the survey that changes according to a respondent's answers. Number of Image Ranking Tools that have this feature: 35 | |
Multiple Image SelectAllows participants to choose more than one image from the given options, for their answer. Number of Image Ranking Tools that have this feature: 33 | |
White Label / Custom BrandingAllows removal of all branding from the survey so only your brand name is used. Number of Image Ranking Tools that have this feature: 32 | |
Anonymous Survey ParticipationAllows anonymity for online survey participants. Often, anonymous surveys collect more honest feedback. Number of Image Ranking Tools that have this feature: 32 | |
Randomize Image OrderShows the images being surveyed in a random order to eliminate first-selection bias. Number of Image Ranking Tools that have this feature: 32 | |
Shareable to Social MediaProvides survey shareability to social media platforms. Number of Image Ranking Tools that have this feature: 31 | |
Split Testing (Two Variants)Perform A/B (two variant) tests on images to determine which would perform best. Only shows two images at a time, no more. Number of Image Ranking Tools that have this feature: 17 | |
Bulk Image UploadCan upload a large batch of images at once, such as by selecting a folder or a zip file or multiple files as opposed to one at a time. Number of Image Ranking Tools that have this feature: 13 | |
Take-a-Picture Question TypeThis question type enables respondents to take and submit a photo, or submit other photos, for the survey/answer. Number of Image Ranking Tools that have this feature: 7 | |
Zoomable ImageAn option for respondents to see a larger version of the image during evaluation. Number of Image Ranking Tools that have this feature: 6 |